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Marketing Strategy : A Decision focused Approach

Walker, Orville C

Marketing Strategy : A Decision focused Approach Orville, C. Walker, John w. Mullins - 7th - New York McGraw Hill Education 2014 - 352

ISBN: 9789339205263 745.00

Subjects--Topical Terms:
Management ,
Marketing Management,
Strategic planning,
Marketing Decision making

Dewey Class. No.: 658.802 / WAL

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