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Consumer Behavior : Buying, Having, And Being

Solomon, Michael R

Consumer Behavior : Buying, Having, And Being Michael, R. Solomon, Tapan, Kumar Panda - 13th - New Delhi Pearson 2020 - 716

ISBN: 9789389552430 795.00

Subjects--Topical Terms:
Management
Consumers Attitudes,
Marketing Psychological aspects
Marketing Planning
Consumer behavior Research,
Market surveys--Evaluation

Dewey Class. No.: 658.8342 / SOL

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