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Advertising And Integrated Brand Promotion

Oguinn, Thomas Clayton

Advertising And Integrated Brand Promotion Thomas Clayton Oguinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum - 2nd - United Kingdom Cengage Learning 2015 - 407

ISBN: 9789386668639 699.00

Subjects--Topical Terms:
Commerce
Advertising media planning

Dewey Class. No.: 659.1 / OGU

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