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Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials

Cheong,Y

Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials - Singapore Routledge 2011 - 279-300 - Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials .

Subjects--Topical Terms:
Asian Journal of Communication

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