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To Personalize or Depersonalize? When and How Politicians' Personalized Tweets Affect the Public's Reactions

Lee,Eun-Ju

To Personalize or Depersonalize? When and How Politicians' Personalized Tweets Affect the Public's Reactions - Washington ICA 2012 - 932-949 BJ146 - Journal of communication .

Subjects--Topical Terms:
Mass Communication

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