The effects of ad-induced and context-induced affect on online and offline judgments of health ads
Chang, Chingching
The effects of ad-induced and context-induced affect on online and offline judgments of health ads - UK Routledge 2011 - 523-543 BJ39 - Asian Journal of Communication .
Communication
The effects of ad-induced and context-induced affect on online and offline judgments of health ads - UK Routledge 2011 - 523-543 BJ39 - Asian Journal of Communication .
Communication