Advertising and promotion; an integrated marketing communications perspective (Record no. 35270)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210915s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9781259026850 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion; an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Mac graw hill |
| Place of publication, distribution, etc | Chennai |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 1016 |
| 650 ## - Subject | |
| Subject | Communication (RUSA) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 370 |
| 650 ## - Subject | |
| -- | 371 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-09-17 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 26.06.2018 | 659.1 BEL | 19146 | 17.09.2021 | Books |