Advertising management (Record no. 35281)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00495nam a2200205Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20221001162555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210915s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9788177588507 |
| Price | 525.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra,Rajeev |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Place of publication, distribution, etc | Noida |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 768 |
| 650 ## - Subject | |
| Subject | Communication |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Myers,John G/Aaker,David A/ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 385 |
| 700 ## - Added Entry Personal Name | |
| -- | 386 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 525.00 |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 525.00 |
| -- | 2022-03-15 |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 525.00 |
| -- | 2021-09-17 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 04.02.2013 | 659.1 BAT | 6781 | 17.09.2021 | Books | |||||
| Doon University | Doon University | 04.02.2013 | 1 | 659.1 BAT | 12854 | 23.03.2022 | Books | ||||
| Doon University | Doon University | 04.02.2013 | 659.1 BAT | 6782 | 17.09.2021 | Books |