Fundamentals of advertising (Record no. 40073)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00460nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210915s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9780750615624 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilmshurst, John |
| 245 #0 - TITLE STATEMENT | |
| Title | Fundamentals of advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Place of publication, distribution, etc | London |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 384 |
| 650 ## - Subject | |
| Subject | Communication |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Mackay, Adrian/ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 5298 |
| 700 ## - Added Entry Personal Name | |
| -- | 5299 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-09-17 |
| -- | 2021-09-17 |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-10-11 |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-09-22 |
| -- | 2021-09-17 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha full call number | Accession No. | Koha date last seen | Koha item type | Koha issues (times borrowed) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Doon University | Doon University | 19.11.2022 | 659.1 WIL | 7657 | 17.09.2021 | Reference | ||||
| Doon University | Doon University | 23.10.2013 | 659.1 WIL | 7658 | 27.10.2023 | Books | 3 | ||||
| Doon University | Doon University | 23.10.2013 | 659.1 WIL | 7659 | 06.10.2023 | Books | 2 |