Managing brand equity: capitalizing on the value of a brand name (Record no. 43719)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210915s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 0029001013 |
| Price | 1687.70 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker,David A |
| 245 #0 - TITLE STATEMENT | |
| Title | Managing brand equity: capitalizing on the value of a brand name |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Free |
| Place of publication, distribution, etc | New York |
| Date of publication, distribution, etc | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 299 |
| 650 ## - Subject | |
| Subject | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 8715 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 1687.70 |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 1687.70 |
| -- | 2021-09-17 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 23.09.2011 | 658.827 AAK | 4672 | 17.09.2021 | Books | |||||
| Doon University | Doon University | 23.09.2011 | 658.827 AAK | 4673 | 17.09.2021 | Books |