Marketing management : Indian context, global perspective (Record no. 43818)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00541nam a2200205Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20241220114419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210915s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9789352807383 |
| Price | 995.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V. S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : Indian context, global perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage |
| Place of publication, distribution, etc | London |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 798 |
| 650 ## - Subject | |
| Subject | Management, Marketing management (RUSA) |
| 700 ## - Added Entry Personal Name | |
| Relationship | Namakumari, S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 650 ## - Subject | |
| -- | 8811 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-05-31 |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-11-16 |
| -- | 2021-09-17 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 26.11.2019 | 1 | 658.8 RAM | 24019 | 05.06.2024 | Books | ||||
| Doon University | Doon University | 26.11.2019 | 1 | 658.8 RAM | 24020 | 29.11.2024 | Books |