Using qualitative research in advertising: Strategies,techniques,and applications (Record no. 48833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210915s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9781412987240 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1072 MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morrison,Margaret A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Using qualitative research in advertising: Strategies,techniques,and applications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage |
| Place of publication, distribution, etc | London |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 217 |
| 650 ## - Subject | |
| Subject | Management |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Haley,Eric/Sheehan,Kim Bartel/ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 13118 |
| 700 ## - Added Entry Personal Name | |
| -- | 13119 |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Date acquired | Sublocation or collection (holding branch) | Withdrawn status | Koha itemnumber | Not for loan | Koha normalized classification for sorting | Damaged status | Lost status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Reference | 17.09.2021 | 7847 | 659.1072 MOR | 19.11.2022 | Doon University | 67446 | Not For Loan | 659_107200000000000_MOR |