Marketing Research : an Applied Orientation (Record no. 49817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210915s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353433291 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research : an Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Place of publication, distribution, etc | Noida |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 955 |
| 650 ## - Subject | |
| Subject | Psychology, Marketing Research (RUSA) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 8826 |
| 650 ## - Subject | |
| -- | 13819 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-10-06 |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-01-30 |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-10-19 |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-09-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2021-09-17 |
| -- | 2021-09-17 |
| -- | 2021-09-17 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 25.10.2019 | 3 | 658.83 MAL | 23404 | 02.12.2023 | Books | |||||
| Doon University | Doon University | 25.10.2019 | 3 | 658.83 MAL | 23405 | 12.02.2024 | Books | |||||
| Doon University | Doon University | 25.10.2019 | 2 | 658.83 MAL | 23406 | 22.11.2023 | Books | |||||
| Doon University | Doon University | 25.10.2019 | 658.83 MAL | 23407 | 17.09.2021 | Books | ||||||
| Not For Loan | Doon University | Doon University | 19.11.2022 | 658.83 MAL | 23408 | 17.09.2021 | Reference |