Marketing Strategy (Record no. 50327)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00656nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20220510115914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220510b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789339205263 |
| Price | 745.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.802 |
| Book Number | WAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy |
| Sub Title | : A Decision focused Approach |
| Statement of responsibility | Orville, C. Walker, John w. Mullins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw Hill Education |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 352 |
| 650 ## - Subject | |
| Subject | Management , |
| -- | Marketing Management, |
| -- | Strategic planning, |
| -- | Marketing Decision making |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Mullins, John W |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 14500 |
| 650 ## - Subject | |
| -- | 14501 |
| 700 ## - Added Entry Personal Name | |
| -- | 14502 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-10 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 10.05.2022 | 658.802 WAL | 40208 | 10.05.2022 | Books |