MKTG Principles of Marketing (Record no. 50407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00684nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20220517164355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220517b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131520345 |
| Price | 899.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG Principles of Marketing |
| Statement of responsibility | Charles W Lamb, Joseph, F. Hair, Dheeraj, Sharma, Carl McDaniel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 671 |
| 650 ## - Subject | |
| Subject | Commerce |
| -- | Marketing Management, |
| -- | Marketing research |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Hair, Joseph |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sharma, Dheeraj |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | McDaniel, Carl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 14665 |
| 650 ## - Subject | |
| -- | 14666 |
| 700 ## - Added Entry Personal Name | |
| -- | 14667 |
| 700 ## - Added Entry Personal Name | |
| -- | 2503 |
| 700 ## - Added Entry Personal Name | |
| -- | 14668 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-04-20 |
| -- | 2022-05-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| -- | 2022-05-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 17.05.2022 | 658.8LAM | 40287 | 17.05.2022 | Books | ||||||
| Doon University | Doon University | 17.05.2022 | 658.8LAM | 40288 | 17.05.2022 | Books | ||||||
| Doon University | Doon University | 17.05.2022 | 658.8LAM | 40289 | 17.05.2022 | Books | ||||||
| Doon University | Doon University | 17.05.2022 | 658.8LAM | 40290 | 17.05.2022 | Books | ||||||
| Doon University | Doon University | 17.05.2022 | 658.8LAM | 40291 | 17.05.2022 | Books | ||||||
| Doon University | Doon University | 17.05.2022 | 1 | 658.8LAM | 40292 | 25.05.2024 | Books | |||||
| Doon University | Doon University | 17.05.2022 | 658.8LAM | 40293 | 17.05.2022 | Books | ||||||
| Not For Loan | Doon University | Doon University | 19.11.2022 | 658.8LAM | 40294 | 17.05.2022 | Reference | |||||
| Doon University | Doon University | 17.05.2022 | 658.8LAM | 40295 | 17.05.2022 | Books | ||||||
| Doon University | Doon University | 17.05.2022 | 658.8LAM | 40296 | 17.05.2022 | Books |