Marketing Research (Record no. 50408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00657nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20220517164922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220517b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131529409 |
| Price | 525.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 |
| Book Number | BRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Tom J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Sub Title | : Customer Insights and Managerial Action |
| Statement of responsibility | Tracy A. Suter, Gilbert, a. Churchill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 478 |
| 650 ## - Subject | |
| Subject | Commerce, |
| -- | Marketing research |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Suter, Tracy A. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Churchill, Gilbert A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 14669 |
| 650 ## - Subject | |
| -- | 14670 |
| 700 ## - Added Entry Personal Name | |
| -- | 14671 |
| 700 ## - Added Entry Personal Name | |
| -- | 8822 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-17 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 17.05.2022 | 658.83 BRO | 40297 | 17.05.2022 | Books |