Advertising And Integrated Brand Promotion (Record no. 50414)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a22002297a 4500 |
| 005 - DATE & TIME | |
| control field | 20220518121908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220518b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789386668639 |
| Price | 699.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | OGU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Oguinn, Thomas Clayton |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising And Integrated Brand Promotion |
| Statement of responsibility | Thomas Clayton Oguinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 407 |
| 650 ## - Subject | |
| Subject | Commerce |
| -- | Advertising media planning |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Allen, Chris T. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Semenik, Richard J. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Scheinbaum, Angeline Close |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 14682 |
| 650 ## - Subject | |
| -- | 14683 |
| 700 ## - Added Entry Personal Name | |
| -- | 14684 |
| 700 ## - Added Entry Personal Name | |
| -- | 372 |
| 700 ## - Added Entry Personal Name | |
| -- | 14685 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-18 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-05-18 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 18.05.2022 | 659.1 OGU | 40316 | 18.05.2022 | Books | ||||||
| Doon University | Doon University | 18.05.2022 | 659.1 OGU | 40317 | 18.05.2022 | Books |