Subliminal andvertising and online consumer buying behavior: A study of Indian consumer (Record no. 52309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a22001697a 4500 |
| 005 - DATE & TIME | |
| control field | 20220928162739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220928b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kathait, Surbhi Dhar |
| 245 ## - TITLE STATEMENT | |
| Title | Subliminal andvertising and online consumer buying behavior: A study of Indian consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Dehradun |
| Name of publisher, distributor, etc | Doon University |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 159 |
| 650 ## - Subject | |
| Subject | Management |
| 720 ## - Guided By | |
| Name of Guide | Prof. H.C. Purohit |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | THESIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 17180 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-09-28 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 28.09.2022 | TH4 | 28.09.2022 | THESIS |