Advertising and Promotions (Record no. 52366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20221001161858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221001b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131517383 |
| Price | 699.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | SEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotions |
| Sub Title | : An Integrated Brand Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Cengage |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 710 |
| 650 ## - Subject | |
| Subject | (RUSA) Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 372 |
| 650 ## - Subject | |
| -- | 16768 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2022-10-01 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 01.10.2022 | 659.1 SEM | 19147 | 01.10.2022 | Books |