Advertising And IMC Principles and Practice (Record no. 53925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00583nam a22002297a 4500 |
| 005 - DATE & TIME | |
| control field | 20230427160431.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230427b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789390394937 |
| Price | 820.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising And IMC Principles and Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 664 |
| 650 ## - Subject | |
| Subject | Commerce |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Mitchell, Nancy |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Wells, William |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Wood, Charles |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 366 |
| 700 ## - Added Entry Personal Name | |
| -- | 18948 |
| 700 ## - Added Entry Personal Name | |
| -- | 399 |
| 700 ## - Added Entry Personal Name | |
| -- | 18949 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-04-27 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-12-16 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-02-12 |
| -- | 2023-12-16 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-12-16 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-12-16 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-12-16 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 27.04.2023 | 659.1 MOR | 44213 | 27.04.2023 | Books | ||||||
| Not For Loan | Doon University | Doon University | 16.12.2023 | 659.1 MOR | 45222 | 16.12.2023 | Reference | |||||
| Doon University | Doon University | 16.12.2023 | 1 | 659.1 MOR | 45223 | 28.02.2024 | Books | |||||
| Doon University | Doon University | 16.12.2023 | 659.1 MOR | 45224 | 16.12.2023 | Books | ||||||
| Doon University | Doon University | 16.12.2023 | 659.1 MOR | 45225 | 16.12.2023 | Books | ||||||
| Doon University | Doon University | 16.12.2023 | 659.1 MOR | 45226 | 16.12.2023 | Books |