Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials (Record no. 55865)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a22001817a 4500 |
| 005 - DATE & TIME | |
| control field | 20231125115430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231125b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheong,Y |
| 245 ## - TITLE STATEMENT | |
| Title | Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 279-300 |
| 440 ## - Series Statement | |
| Series Title | Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials |
| 650 ## - Subject | |
| Subject | Asian Journal of Communication |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article Indexing |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 20658 |
| 440 ## - Series Statement | |
| -- | 20659 |
| 650 ## - Subject | |
| -- | 20660 |
| 700 ## - Added Entry Personal Name | |
| -- | 20661 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-11-25 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Serial Enumeration / chronology | Koha issues (times borrowed) | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 25.11.2023 | Vol21,3(BJ38) | BJ38.16 | 25.11.2023 | Article Indexing |