Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (Record no. 56178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508nam a22001697a 4500 |
| 005 - DATE & TIME | |
| control field | 20231223131617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231223b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boerman,Sophie C. |
| 245 ## - TITLE STATEMENT | |
| Title | Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Washington |
| Name of publisher, distributor, etc | ICA |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 1047-1064 |
| Other Details | BJ146 |
| 440 ## - Series Statement | |
| Series Title | Journal of communication |
| 650 ## - Subject | |
| Subject | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article Indexing |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 21004 |
| 440 ## - Series Statement | |
| -- | 20695 |
| 650 ## - Subject | |
| -- | 20574 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2023-12-23 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Serial Enumeration / chronology | Koha issues (times borrowed) | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 23.12.2023 | Vol 62,6(BJ146) | BJ146.18 | 23.12.2023 | Article Indexing |