Digital Advertising (Record no. 56456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20240123165113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240123b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781138654457 |
| Price | 5110.64 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Book Number | DIG |
| Classification number | 659.144 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rodgers, Shelly (ed) |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Advertising |
| Sub Title | : Theory and Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 465 |
| 650 ## - Subject | |
| Subject | Management |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Thorson, Esther (ed) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 14411 |
| 700 ## - Added Entry Personal Name | |
| -- | 21364 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-01-23 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 23.01.2024 | 659.144 DIG | 45743 | 23.01.2024 | Books |