Strategic Brand Management (Record no. 56941)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00622nam a22002297a 4500 |
| 005 - DATE & TIME | |
| control field | 20240215132014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240215b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353946135 |
| Price | 1000.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 |
| Book Number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| Sub Title | : Building measuring and Managing Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nioda |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 642 |
| 650 ## - Subject | |
| Subject | Management |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Swaminathan, Vanitha |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Parameswaran, Ambi MG. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Jacob, Isaac C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 700 ## - Added Entry Personal Name | |
| -- | 22135 |
| 700 ## - Added Entry Personal Name | |
| -- | 22136 |
| 700 ## - Added Entry Personal Name | |
| -- | 22137 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-02-15 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-02-15 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 15.02.2024 | 658.827 KEL | 46116 | 15.02.2024 | Books | ||||||
| Doon University | Doon University | 15.02.2024 | 658.827 KEL | 46117 | 15.02.2024 | Books |