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Computational Advertising (Record no. 57061)

MARC details
000 -LEADER
fixed length control field	00551nam a22002057a 4500
005 - DATE & TIME
control field	20240221161717.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240217b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - ISBN
International Standard Book Number	9780367206383
Price	9587.40
040 ## - CATALOGING SOURCE
Original cataloging agency	Doon University
041 ## - Language
Language	English
082 ## - DDC NUMBER
Book Number	PEN
Classification number	659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ping, Liu
245 ## - TITLE STATEMENT
Title	Computational Advertising
Sub Title	: Market and Technologies for Internet Commercial Monetization
250 ## - EDITION STATEMENT
Edition statement	2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London
Name of publisher, distributor, etc	CRC Press
Date of publication, distribution, etc	2020
300 ## - PHYSICAL DESCRIPTION
Pages	397
650 ## - Subject
Subject	Management
700 ## - Added Entry Personal Name
Added Entry Personal Name	Chao, Wang
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
100 ## - MAIN ENTRY--PERSONAL NAME
--	22309
700 ## - Added Entry Personal Name
--	22310

Holdings
Location (home branch)	Koha item type	Koha date last seen	Accession No.	Koha full call number	Date acquired	Sublocation or collection (holding branch)	Withdrawn status	Koha itemnumber	Not for loan	Koha normalized classification for sorting	Damaged status	Source of classification or shelving scheme	Lost status
Doon University	Books	17.02.2024	46118	659.1 PEN	17.02.2024	Doon University		83958		659_100000000000000_PEN		Dewey Decimal Classification