Brand Equity and Advertising (Record no. 57639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20240402132044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240402b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780805812848 |
| Price | 8972.39 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Equity and Advertising |
| Sub Title | : Advertising's Role in Building Strong Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 380 |
| 650 ## - Subject | |
| Subject | Management |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Biel, Alexander L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 8715 |
| 700 ## - Added Entry Personal Name | |
| -- | 23168 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2024-04-02 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Doon University | 02.04.2024 | 659.1 AAK | 46935 | 02.04.2024 | Books |