New Trends In Advertising Branding And Marketing (Record no. 61391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20260629131517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260629b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789389484960 |
| Price | 750.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Doon University |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | NEW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Ambrish (ed) |
| 245 ## - TITLE STATEMENT | |
| Title | New Trends In Advertising Branding And Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kanishka |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 204 |
| 650 ## - Subject | |
| Subject | Communication (PM USHA) |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Mageswari, Manasvi (ed) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 15078 |
| 650 ## - Subject | |
| -- | 27060 |
| 700 ## - Added Entry Personal Name | |
| -- | 27314 |
| Location (home branch) | Koha item type | Koha date last seen | Accession No. | Koha full call number | Date acquired | Sublocation or collection (holding branch) | Withdrawn status | Koha itemnumber | Not for loan | Koha normalized classification for sorting | Damaged status | Source of classification or shelving scheme | Lost status | Koha issues (times borrowed) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Doon University | Reference | 29.06.2026 | 33886 | 659.1 NEW | 29.06.2026 | Doon University | 95506 | Not For Loan | 659_100000000000000_NEW | Dewey Decimal Classification | ||||
| Doon University | Books | 29.06.2026 | 33887 | 659.1 NEW | 29.06.2026 | Doon University | 95507 | 659_100000000000000_NEW | Dewey Decimal Classification |