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Advertising and promotions; an integrated brand approach

By: Semenik, Richard J Contributor(s): Allen,Chris T/O'Guinn,Thomas C Material type: Text

TextLanguage: English Publication details: New Delhi Cengage 2012Edition: 6thDescription: 710ISBN: 9788131517383Subject(s): CommunicationDDC classification: 659.1 SEM

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Current library	Call number	Status	Date due	Barcode	Item holds
Doon University	659.1 SEM (Browse shelf (Opens below))	Available		6779
Doon University	659.1 SEM (Browse shelf (Opens below))	Available		6780

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