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Managing brand equity: capitalizing on the value of a brand name

By: Aaker,David A Material type: Text

TextLanguage: English Publication details: New York Free 1991Description: 299ISBN: 0029001013Subject(s): ManagementDDC classification: 658.827 AAK

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Holdings
Current library	Call number	Status	Date due	Barcode	Item holds
Doon University	658.827 AAK (Browse shelf (Opens below))	Available		4672
Doon University	658.827 AAK (Browse shelf (Opens below))	Available		4673

Total holds: 0

Previous	No cover image available							Next
Previous	658.82 MUL Sales promotion	658.823 MOH Innovation in a high technology B2B context: Exloring supply networks process and management	658.827 AAK Managing brand equity: capitalizing on the value of a brand name	658.827 AAK Managing brand equity: capitalizing on the value of a brand name	658.827 AIR Identity Designed : The Definitive Guide To Visual Branding	658.827 BER How cool brands stay hot	658.827 DUT Brand Management : Principles and Practices	Next

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