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Strategic Brand Management : Building Measuring And Managing Brand Equity

By: Keller, Kevin LaneContributor(s): [Swaminathan, Vanitha]Material type: TextTextLanguage: English Publication details: London Pearson 2020Edition: 5thDescription: 621ISBN: 9781292314969Subject(s): CommerceDDC classification: 658.827 KEL
Item type: Books
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