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Details for:
Marketing Strategy
: A Decision focused Approach
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Marketing Strategy : A Decision focused Approach
Orville, C. Walker, John w. Mullins
By:
Walker, Orville C
Contributor(s):
Mullins, John W
Material type:
Text
Language:
English
Publication details:
New York
McGraw Hill Education
2014
Edition:
7th
Description:
352
ISBN:
9789339205263
Subject(s):
Management , Marketing Management, Strategic planning, Marketing Decision making
DDC classification:
658.802
Item type:
Books
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