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Marketing Strategy : A Decision focused Approach Orville, C. Walker, John w. Mullins

By: Walker, Orville CContributor(s): Mullins, John WMaterial type: TextTextLanguage: English Publication details: New York McGraw Hill Education 2014Edition: 7thDescription: 352ISBN: 9789339205263Subject(s): Management , Marketing Management, Strategic planning, Marketing Decision makingDDC classification: 658.802
Item type: Books
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