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Does planning make perfect? How advertising practitioners in India perceive account planning

By: Padmini,PMaterial type: TextTextLanguage: English Series: Asian Journal of CommunicationPublication details: Singapore Routledge 2011Description: 262-278Subject(s): Mass Communication
Item type: Article Indexing
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Holdings
Current library Call number Vol info Status Date due Barcode Item holds
Doon University
Vol21,3(BJ38) Available BJ38.15
Total holds: 0

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