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Strategic Brand Management : Building measuring and Managing Equity

By: Keller, Kevin LaneContributor(s): Swaminathan, Vanitha | Parameswaran, Ambi MG | Jacob, Isaac C Material type: Text

TextLanguage: English Publication details: Nioda Pearson 2020Edition: 5thDescription: 642ISBN: 9789353946135Subject(s): ManagementDDC classification: 658.827

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Holdings
Current library	Call number	Status	Date due	Barcode	Item holds
Doon University	658.827 KEL (Browse shelf (Opens below))	Available		46116
Doon University	658.827 KEL (Browse shelf (Opens below))	Available		46117

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Previous	658.827 KAP Strategic brand management	658.827 KAT Designing information; Human factors and common sense in information design	658.827 KEL Strategic Brand Management : Building Measuring And Managing Brand Equity	658.827 KEL Strategic Brand Management : Building measuring and Managing Equity	658.827 KEL Strategic Brand Management : Building measuring and Managing Equity	658.827 MOO Brand management: the indian context	658.827 MOO Brand management: the indian context	Next

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