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Strategic Brand Management : Building measuring and Managing Equity

By: Keller, Kevin LaneContributor(s): Swaminathan, Vanitha | Parameswaran, Ambi MG | Jacob, Isaac C Material type: Text

TextLanguage: English Publication details: Nioda Pearson 2020Edition: 5thDescription: 642ISBN: 9789353946135Subject(s): ManagementDDC classification: 658.827

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Current library	Call number	Status	Date due	Barcode	Item holds
Doon University	658.827 KEL (Browse shelf (Opens below))	Available		46116
Doon University	658.827 KEL (Browse shelf (Opens below))	Available		46117

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