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The effects of ad-induced and context-induced affect on online and offline judgments of health ads

By: Chang, Chingching Material type: Text

TextLanguage: English Series: Asian Journal of CommunicationPublication details: UK Routledge 2011Description: 523-543 BJ39Subject(s): Communication

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Holdings
Current library	Call number	Vol info	Status	Date due	Barcode	Item holds
Doon University		Vol21,6(BJ39)	Available		BJ39.12

Total holds: 0

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