Belch, George E. <br/><br/>
Advertising and promotion; an integrated marketing communications perspective 

 - 9th 
 - Chennai  Mac graw hill  2017 
 - 1016 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication (RUSA)
<br/><br/><label>Dewey Class. No.: </label>659.1  BEL