TY  - BOOK
AU  - Semenik, Richard J
AU  - Allen,Chris T/O'Guinn,Thomas C/
TI  - Advertising and promotions; an integrated brand approach
SN  - 9788131517383
U1  - 659.1  SEM 
PY  - 2012///
CY  - New Delhi
PB  - Cengage
KW  - Communication
ER  -