TY  - BOOK
AU  - Jugenheimer,Donald W
AU  - Bradley,Samuel D/Kelley,Larry D/
TI  - Advertising and public relation
SN  - 9788120341364
U1  - 659.1  JUG 
PY  - 2010///
CY  - New Delhi
PB  - PHI
KW  - Management
ER  -