TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G/Aaker,David A/
TI  - Advertising management
SN  - 9788177588507
U1  - 659.1  BAT 
PY  - 2012///
CY  - Noida
PB  - Pearson
KW  - Communication
ER  -