TY  - BOOK
AU  - Hoyer,Wayne D
AU  - MacInnis,deborah J/
TI  - Consumer behaviour: marketing tool
SN  - 9788131512838
U1  - 658.834  2 HOY 
PY  - 2011///
CY  - New Delhi
PB  - Cengage
KW  - Management
ER  -