Tellis, Gerard J <br/><br/>
Effective advertising understanding when how and advertising works 

 - New Delhi  Sage  2016 
 - 201 
<br/><br/><label>ISBN: </label>9788178293707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  TEL