TY  - BOOK
AU  - Grover,Rajiv
AU  - Vriens,Marco/
TI  - Handbook of marketing research: Uses,misuses and future advances
SN  - 9781412909976
U1  - 658.83  HAN 
PY  - 2006///
CY  - London
PB  - Sage
KW  - Management
ER  -