Aaker,David A <br/><br/>
Managing brand equity: capitalizing on the value of a brand name 

 - New York  Free  1991 
 - 299 
<br/><br/><label>ISBN: </label>0029001013  1687.70 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  AAK