TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - 
TI  - Marketing management : Indian context, global perspective
SN  - 9789352807383
U1  - 658.8  RAM 
PY  - 2018///
CY  - London
PB  - Sage
KW  - Management, Marketing management (RUSA)
ER  -