TY  - BOOK
AU  - Ramaswamy,V.S
AU  - Namakumari,S/
TI  - Marketing management: Global perspective Indian context
SN  - 9781259026416
U1  - 658.8  RAM 
PY  - 2014///
CY  - New Delhi
PB  - Mc Graw Hill
KW  - Management
ER  -