Tellis,Gerard J <br/><br/>
Sage handbook of advertising 

 - Delhi  Sage  2007 
 - 491 
<br/><br/><label>ISBN: </label> 7017.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  ADV