Kapferer,Jean-No॥l <br/><br/>
Strategic brand management 

 - 2nd 
 - New Delhi  Kogan Page  2009 
 - 443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  KAP