Kung, Lucy <br/><br/>
Strategic management in the media  : theory to practice 

 - London  Sage  2008 
 - 248 
<br/><br/><label>ISBN: </label>9781412903134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication
<br/><br/><label>Dewey Class. No.: </label>302.23068  KUN