Cravens, David W <br/><br/>
Strategic Marketing 

 - 8th 
 - Chennai  MC GRAW HILL  2019 
 - 726 
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management; Strategic Marketing (RUSA)
<br/><br/><label>Dewey Class. No.: </label>658.802  CRA